Dynamics CRM 3.0 User Satisfaction and Usage Survey
The results :
- CRM 3.0 users are much more satisfied than they were with previous versions. In fact, satisfaction went up over 60%.
- Another question asked was how much of an improvement 3.0 was over previous versions, and over 60% of respondents said “Huge improvement.”
- Another response that we found gratifying is that 53% of business professionals (sales, marketing, customer service, and business executives) reported that CRM was “extremely important” to their company.
The benefits respondents said they get from using CRM were (in the order of priority):
- Improves communication
- Enhances collaboration• Integrates with Microsoft Office applications
- Looks and feels similar to Microsoft Office
- Improves personal productivity
- Saves time• Improves business results
- Produces useful reports• Projects an impressive image
- Saves money
Some of the things to improve or to add for future releases:
- Proposals and quotes• Sales forecasts
- Customer service resource forecasting and scheduling
- Creating PR and marketing plans
- Developing pricing strategies
- Producing and distributing collateral
- Product performance
- Becoming an “expert” in CRM
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