World’s Largest Producer of Martial Arts Gear Will Punch Up Its Marketing Programs With Microsoft Dynamics CRM

Century Martial Arts Supply, the world’s largest manufacturer of martial arts, mixed martial arts, boxing and fitness equipment, has selected Microsoft Dynamics CRM 4.0 to provide customer information on a more detailed level than was available with its previous systems. Century’s customers include thousands of martial arts schools globally for which the company supplies equipment, curriculum programs, trade-show events and customized products.

Microsoft Dynamics CRM provides powerful, role-based customer relationship management capabilities. Century will integrate it with the company’s current Microsoft Dynamics AX 4.0 business management solution and its Microsoft Office and Microsoft Exchange Server.

Century, with more than 300 employees based at its Oklahoma City manufacturing and distribution center, sells products through catalogs and the Web as well as through sporting- goods chains.

Read more [Microsoft PressPass]