Microsoft Helps Media and Entertainment Companies Move Into the Digital Distribution Age

This week at the NAB Show 2008, Microsoft Corp. is showcasing several innovative deployments of Microsoft Dynamics AX and Microsoft Dynamics CRM that help enable media and entertainment companies to streamline and automate manually intensive processes in the digital supply chain.

These deployments span the film, broadcast and music industries, all of which share common challenges arising from the explosion of digital media. Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively.

Paramount Manages Digital Distribution With Microsoft Dynamics CRM

Paramount Pictures launched its digital business in June 2006 to capitalize on new media opportunities and partnerships resulting from the evolution of how content is consumed. These opportunities have created new challenges in content production and delivery, deal tracking, and maintaining real-time insight into digital content licensing and distribution across multiple business models and territories.

Read more [Microsoft PressPass]

See also this NAB news: Microsoft Extends Its Vision for Creating, Managing and Experiencing Content at the NAB Show 2008