NBA Franchise Looks Forward to a Slam-Dunk With Microsoft Dynamics CRM
The Portland Trail Blazers, a franchise of the National Basketball Association based in Portland, Ore., has selected Microsoft Dynamics™ CRM 3.0 to more effectively serve an increasingly wide range of customers. The Portland Trail Blazers’ IT team expects the new system to play a critical role as the organization shifts to serving a more demographically diverse range of customers due to the recent repurchasing of the team’s home facility, the Portland Rose Garden.
The franchise chose to replace its existing Onyx CRM system with Microsoft Corp.’s premier customer relationship management system to help manage and maintain relationships with not only its core of basketball fans, but concertgoers and attendees of many other types of events as well. Integrated with Microsoft® Office Outlook®, Microsoft Dynamics CRM has the same look and feel as Outlook, overcoming user training and acceptance issues right from the start. Microsoft CRM enhances IT’s ability to put business intelligence into the hands of those responsible for sales and marketing, Microsoft Dynamics CRM beat the Onyx solution in terms of cost as well; the Onyx system cost thousands of dollars per seat and the Microsoft option came in at $1,000 per seat.
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The franchise chose to replace its existing Onyx CRM system with Microsoft Corp.’s premier customer relationship management system to help manage and maintain relationships with not only its core of basketball fans, but concertgoers and attendees of many other types of events as well. Integrated with Microsoft® Office Outlook®, Microsoft Dynamics CRM has the same look and feel as Outlook, overcoming user training and acceptance issues right from the start. Microsoft CRM enhances IT’s ability to put business intelligence into the hands of those responsible for sales and marketing, Microsoft Dynamics CRM beat the Onyx solution in terms of cost as well; the Onyx system cost thousands of dollars per seat and the Microsoft option came in at $1,000 per seat.
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