Microsoft Dynamics CRM 3.0 “Essures” Growth of Conceptus Breakthrough
Microsoft Corp. today announced that Conceptus Inc. has chosen Microsoft Dynamics™ CRM 3.0 to help assure the continued growth of the Essure® system, Conceptus’ flagship medical device.
“Building a worldwide market for a paradigm-shifting medical procedure requires a large, coordinated marketing, sales and training effort,” said Jeff Letasse, senior director of IT for Conceptus. “Microsoft Dynamics CRM 3.0 offers the powerful technology tools needed to turn an emerging breakthrough like the Essure procedure into a gold-standard procedure in a matter of years, rather than the decades that it often used to take.”
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“Building a worldwide market for a paradigm-shifting medical procedure requires a large, coordinated marketing, sales and training effort,” said Jeff Letasse, senior director of IT for Conceptus. “Microsoft Dynamics CRM 3.0 offers the powerful technology tools needed to turn an emerging breakthrough like the Essure procedure into a gold-standard procedure in a matter of years, rather than the decades that it often used to take.”
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