South African Broadcasting Corporation Deploys Microsoft Dynamics CRM to Capitalize on New Business Opportunities

The South African Broadcasting Corporation (SABC) and Microsoft Corp. today announced the deployment of Microsoft Dynamics™ CRM across SABC’s sales and marketing organization. The solution, which was implemented within eight months, will improve work-force productivity by automating the entire sales process and providing employees with easy access to real-time information. Phase one of the project was rolled out to 250 employees in the company’s head office and is currently being deployed to its network of regional offices.

Over 24 million adults tune in to the SABC’s network of 18 radio stations every day, and 19 million adults watch the three free-to-air television channels. SABC Commercial Enterprises, comprising commercial airtime sales across radio and television, program, sport and education sponsorships, and interactive media sales, currently accounts for 76 percent of the SABC’s revenue. To manage its extensive network of market interaction, SABC needed a Microsoft CRM solution that could help make its customer relationship processes more consistent and effective.

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