Microsoft gunning for CRM crown
Microsoft has made a move against some of the biggest names in the customer relationship management (CRM) market by adding web-based services to its Dynamics CRM offering.
Steve Ballmer, chief executive at Microsoft, gave a demonstration of Dynamics Live in a keynote address at the 2007 Microsoft Convergence conference.
The software will be a key component in helping the next version of Dynamics Live to go head-to-head with CRM giants SAP, Oracle and Salesforce.com.
Dynamics Live will be a hybrid that mixes the traditional PC-based software client with a web-based software-as-a-service (SaaS) model.
SAP and Oracle offer similar hybrid products, while Salesforce.com uses SaaS exclusively.
By adding SaaS components to Dynamics Live, Microsoft hopes to combine the customisation of web-based services like Salesforce.com with its current CRM software as well as its other proprietary business apps such as Excel and Outlook.
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Steve Ballmer, chief executive at Microsoft, gave a demonstration of Dynamics Live in a keynote address at the 2007 Microsoft Convergence conference.
The software will be a key component in helping the next version of Dynamics Live to go head-to-head with CRM giants SAP, Oracle and Salesforce.com.
Dynamics Live will be a hybrid that mixes the traditional PC-based software client with a web-based software-as-a-service (SaaS) model.
SAP and Oracle offer similar hybrid products, while Salesforce.com uses SaaS exclusively.
By adding SaaS components to Dynamics Live, Microsoft hopes to combine the customisation of web-based services like Salesforce.com with its current CRM software as well as its other proprietary business apps such as Excel and Outlook.
Read more
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